Customer journey content that works – a chat with Sara Giddens

A high-performing marketing team is critical for any B2B company looking to grow in a competitive landscape. But what exactly should each functional area of marketing focus on? Altogether, clarity around marketing job roles and responsibilities allows for greater...

There certainly are plenty of B2B marketing podcasts out there that are worth listening to so let's look at some of our favorites here at your growth marketing partner, Growgetter. In alphabetical order... Audio Branding Everyone talks about branding and positioning...

Every company needs marketing. How else will people know about them? But how a company gets its marketing to drive growth can depend on a variety of factors - including size, industry, budget, and more. Regardless, the question will be asked at some point: Should we...

Marketing is often run in siloed campaigns today. Let's run these ads and maybe publish a blog post. Did you hear so and so is doing a podcast now? Even more, if you're in marketing you're certainly getting asked constantly about "lead generation".  All these tactics...