Are you ready for Google’s new AI Search Results?

Defining your ideal customer is a foundational yet often overlooked marketing activity. Who is your ideal buyer? What problems do they need to solve and what do they care about? Where can you find more of them? In any case, if you know how to create a customer profile...

At the end of a long day at SXSW, hundreds of people quietly got up and left their dinners to go stand on the street and stare at the sky. A drone show was unfolding above Austin, promoting a new TV series. At the end, a QR code appeared in the sky. People pulled out...