Drive Growth: How Account-Based Marketing Tactics Can Transform Your Business

Companies can help their business grow with their exact target customers by using the right account-based marketing tactics. We discussed how to get started with your ABM strategy. On this episode of “Marketing, Demystified,” ABM expert Pam Didner joins us to discuss which account-based marketing tactics work in her experience.

Specifically, we discuss in the episode the following topics:

  • What are the benefits of ABM?
  • How do companies get started implementing their ABM strategy?
  • What are some common challenges of ABM?
  • How do you measure the success of ABM?
  • What are some tools and resources for ABM?
  • What is your advice for business owners who are considering using ABM?


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