From ignorable to irresistible: The art of email copywriting

"My goal for the year is $2 million in revenue, and I expect a million of that to come from marketing. I have $50,000 to spend." This statement, at times heard from CEOs in the B2B space, highlights a common disconnect in marketing expectations. The math in those B2B...

Marketing is often run in siloed campaigns today. Let's run these ads and maybe publish a blog post. Did you hear so and so is doing a podcast now? Even more, if you're in marketing you're certainly getting asked constantly about "lead generation".  All these tactics...

Email newsletters are still sitting in drafts. Social posts are waiting to be written. Blog updates are overdue. The pressure to create fresh content can feel overwhelming. But here's something many miss: your best new content might be hiding in plain sight. And...