We’ve all heard that people make emotional decisions, not rational ones – even in B2B – as today’s guest and author Nancy Harhut discusses in her book – “Using Behavioral Science in Marketing.”
But how can teams make their marketing campaigns more of a science while still keeping the art of creativity in the mix?
“Marketing, Demystified” Host Jennifer Mancusi is joined by Nancy on today’s episode to discuss the topic.
Prefer the audio version? Listen here: