Using behavioral science in marketing - a chat with Nancy Harhut

How to expand business into new markets

Marketing Strategy, Positioning & Messaging

Expanding into new markets is a great way to grow your business and reach new customers. However, it's essential to do your research and plan carefully. So before we leap oceans here, let's unpack what needs to be considered in an expansion marketing strategy....

Creating your first marketing budget

Marketing Strategy

There comes a time for all emerging and thriving businesses to step up marketing and get moving on creating a marketing budget for the first time. In this article, I discuss some of the basic steps to consider when creating a marketing budget. Creating a marketing...

Why Cutting Marketing Budget Costs More Than You Save

Marketing Strategy

Like many companies out there, the state of the economy may have you facing revenue “lumpiness” and financial challenges that require careful budgeting decisions. As such, many executive teams are looking for opportunities to operate more efficiently and reduce...

Unlock Explosive Business Success with Growth Marketing

Marketing Strategy

Business growth may have stalled, or it's time to keep growing awareness with your wider target industry. One way to do that is to step foot on the growth marketing pedal. But what are the steps to be successful with a growth marketing strategy for the first time? In...

Using behavioral science in marketing – a chat with Nancy Harhut

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