How are next-gen marketers getting ready to drive growth

In an increasingly fragmented and noisy marketing landscape, embracing a data-driven marketing approach is no longer an option but an imperative for success. With more pressure than ever to prove marketing’s value and optimize budgets for maximum return, relying on...

Every company needs marketing. How else will people know about them? But how a company gets its marketing to drive growth can depend on a variety of factors - including size, industry, budget, and more. Regardless, the question will be asked at some point: Should we...

Defining your ideal customer is a foundational yet often overlooked marketing activity. Who is your ideal buyer? What problems do they need to solve and what do they care about? Where can you find more of them? In any case, if you know how to create a customer profile...