The next generation of marketers is upon us and it’s looking way different from previous generations. Expectations of results are higher. Everything can be measured and now there’s AI. How are they getting ready? To discuss that topic, I’m joined by global marketing leader in SaaS and high-tech Cheryl Rodness, Area Vice President, Marketing & Strategic Growth Initiatives at Calix. She is developing next-gen marketers through intern programs and early-career growth programs.
What is Content Strategy: Plotting the Path with a Purposeful Plan
Content marketing helps businesses attract and engage with customers in the digital age. But simply creating more (or non-strategic) content is not enough - businesses need an intentional, strategic approach to content in order to drive real results. So what is...