Marketing consists of several areas of focus – demand, brand, content, and product marketing. On this episode of “Marketing, Demystified,” let’s dive into the role of product marketing specifically and why it’s important.
Host Jenn Mancusi is joined by Morgan Lehmann, senior director and head of product and solutions marketing at SurveyMonkey, to discuss the topic. She’s been named a Top 100 product marketing mentor by Sharebird. They discuss:
- What is product marketing?
- When do companies need product marketing?
- The role of product marketing in a go-to-market strategy
- And more…